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February 25, 2021 | Business Members

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We were talking to Joshua Haas, our Wind River Financial rep who helps provide credit/debit card services to our business members and he related a story of late. We know many of our business members are in a similar situation. Much like your regional and national bank competitors, large national and global processors are hurting small businesses here locally and Wind River is here to help. (BTW – Wind River is based in Madison.)

A couple years ago, Joshua prepared a financial analysis for a local family owned business and the Wind River program could save the business 22% in annual processing spend. The business owner had been working with a national processor for a number of years. A few weeks later, the business owner called Joshua back and said after a few unanswered calls, the current processor agreed to a “rate reduction.”  Jump forward to today and Joshua is speaking to the same business owner, did another financial analysis of the same national processor but now Wind River can save them 42% in annual processing expense.

Now, everyone’s situation is unique and different.  But know that 1) Heartland has partnered with Wind River so our business members can have access to a local merchant services partner and 2) at the very least, you should allow Wind River to see if they can save you some processing expense. If that’s something you’d like to do, simply shoot us an email and we’ll take it from there.


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