Heartland Credit Union is excited to reveal a new look! Rest assured that we’re the same team of local, caring people working to make your life better.
Since 1936, Heartland Credit Union has evolved to meet the shifting needs of its members, while our mission and values remained the same – we’re people helping people reach their financial goals by simplifying banking.
The Heartland Credit Union financial cooperative is strong, well-positioned for future growth, and dedicated to providing innovative digital banking solutions for all members. The new look represents that in a fresh, contemporary and bold way.
We’re here to help make money matters make sense, so YOU can spend less time thinking about finances and more time enjoying life.
Can I still use my debit card and checks with the old Heartland logo and look?
- YES! All cards and checks can be used up and when you need new ones, they will have the new logo and colors.
Are any services changing because of the new look?
- At this time, no Heartland services are changing. We are working on a new design for the website which will be put in place later this year. We will give advance notice when it gets closer.
Why is Heartland changing its logo and colors?
- One reason for the change is to mark the partnership between Heartland Credit Union and Dane County Credit Union in 2022. The new look represents unification and that Heartland is positioned for future growth and to meet the evolving needs of our members in a fresh, contemporary and bold way.
Is Heartland moving away from an agricultural focus?
- Heartland Credit Union’s agricultural themed logo has been in place for many years. Although the rural members we serve will continue to be an important part of our credit union, we also need to include our urban and suburban members in our brand look. The new logo represents a strong, unified, and forward-thinking credit union. Rest assured that none of Heartland’s business or agricultural services or staff is changing.
