Local isn't just lip service.  It's who we are.  Heartland CU is people – 17,500 members of the southwestern Wisconsin community, banded together for common good.

Because we're locally owned, Heartland CU is only as strong as the communities we serve. That’s why we’re committed to our Go Local programs, whether it’s supporting local farms and restaurants, raising money for area non-profits, or providing financial services for local businesses and families.

As a not-for-profit, it’s the main reason our doors are open – to support local folks like you.

All of our Go Local efforts change lives.  See the impact when we all live local.  

Down to Earth  


We love supporting local farmers!

Meet HCU members Pat and Sarah, who love farming almost as much as they love eating the food they grow.


Give Local stands by members and our community

Over the course of its 80-year history, Heartland has supported several causes that make our community a better place to live.

In recent years, we've raised money and awareness for the Badger Childhood Cancer Network, Badger Honor Flight, Babies Gone Too SoonGrant County Cancer CoalitionFairShare CSA Coalition and local kids experiencing homelessness.