Local isn't just lip service.  It's who we are.  Heartland CU is people – 17,500 members of the southwestern Wisconsin community, banded together for common good.

Because we're locally owned, Heartland CU is only as strong as the communities we serve. That’s why we’re committed to our Go Local programs, whether it’s supporting local farms and restaurants, raising money for area non-profits, or providing financial services for local businesses and families.

As a not-for-profit, it’s the main reason our doors are open – to support local folks like you.

All of our Go Local efforts change lives.  See the impact when we all live local.  

Baby Love  


The steep price tag for adoption came as a shock to Heartland members Brandon and Heidi--and they needed the money at a moment's notice!

See how Heartland helped Brandon and Heidi make their adoption dreams come true.

Give Dairy


Lots of people donate canned goods to local food pantries -- but what about a gallon of milk?

Heartland supports Adopt a Dairy Cow, a program that brings Wisconsin's signature drink to the families who need it most. It's udderly simple to give!


Give Local stands by members and our community

in 2014, Heartland matched member donations to raise more than $17,000 for three local charities. In addition to Badger Honor Flight, we raised money and awareness for Babies Gone Too Soon and Grant County Cancer Coalition.

Want to see more ways we Give Local? Watch our efforts to support FairShare CSA Coalition and local kids experiencing homelessness.