About Us
Welcome to
our e-Branch!
Heartland Credit Union is a full-service financial
cooperative based in Madison, Wisconsin. We serve
Southwestern Wisconsin and Eastern Iowa.
Our mission is to
provide our members with
quality, cost-effective, personalized financial services
that contribute to their social and economic well-being.
Please let us know
how we are
doing.
A little bit about how it all
began...
"It was a cold night in February 1936 when we
organized in a room on the first floor of the telephone
company building at 17 South Fairchild Street in
Madison. It was cold inside, too. Mr. F. Ennis, manager
of the local exchange in Madison, took to heart the
admonition of his superiors to conserve fuel. We were
still in the depression days. Our first employee, John
Cash, was a man of courtly manners and well into his
sixties, pipe smoking and serious about his job. He was
proud to be associated with us even though his wages
were next to nothing. Charlie Hyland of CUNA Mutual
Insurance assisted us in getting off on the right foot.
Not only did we take in money the first night, but also
granted the first loan to Nick Guerten. At 9:30 p.m., we
turned out the lights, slapped our hands together
several times to re-establish circulation, and headed
home satisfied with our work."
Axel Lundstrom --
HCU's first chairman, recalling the night the credit
union was organized in 1936. |
